Design and consulting cases in packaging and visual identity.
Visual audit and aesthetic repositioning
A shelf visibility analysis and brand perception audit were conducted. The redesign included a new geometric container structure, minimalist typography, and embossed gold details. Results showed a 35% increase in brand recognition at select points of sale.
View projectBrand system and sustainable packaging
A brand system was developed integrating linear botanical illustrations, a neutral gray palette with gold accents, and recycled cardboard packaging with matte finishes. The project included the production of three packaging variants for different cocoa origins, maintaining visual coherence and premium positioning.
View projectPackaging innovation methodology
A two-day program was designed covering everything from global trend research to practical application in real cases. Attendees worked on redefining the aesthetic positioning of their brands using visibility analysis tools and rapid prototyping. The seminar received an average satisfaction rating of 4.8/5.
View projectArticles and cases related to aesthetic packaging positioning.
Complete packaging transformation of an extra virgin olive oil brand for the gourmet market.
A shelf visibility analysis and brand perception audit were conducted. The redesign included a new geometric container structure, minimalist typography, and embossed gold details.
Read full case →Creation of a coherent brand system for a bean-to-bar brand with a focus on traceability.
Linear botanical illustrations, a neutral gray palette with gold accents, and recycled cardboard packaging with matte finishes were developed for three cacao origins.
View project →Two-day program on packaging innovation for fine consumer goods.
From global trend research to practical application in real cases. Attendees worked on redefining the aesthetic positioning of their brands.
Learn about program →